Stand Out With Lightbox Signage
Lightbox signage continues to grow in popularity in the fast-paced world of modern-day business, where fresh innovation is needed to capture and hold the customer’s attention. These vibrant displays represent an eye-catching way to showcase brand identity, advertise services and products, show off art or simply convey useful information. Whether they’re being used indoors or outdoors, lightboxes are a versatile, durable, energy-efficient and cost-effective solution for both individuals and businesses across a range of industries.
In this article, we will explore what a lightbox is, the advantages it poses over other advertising mediums, where to purchase lightboxes in the UK, where to place them for maximum efficiency, how to properly take care of an outdoor lightbox, how they’re custom designed and how they can be leveraged for social media exposure for your business.
What Is Lightbox Signage?
Lightbox signage is a form of illuminated advertising or branding display designed to capture a viewer’s attention with vibrant backlit graphics. The device is made with a frame or box housing, a light source, and printed graphics or cut-coloured vinyl. When the light is turned on, the graphics light up in glowing high contrast.
Lightboxes are known for their sleek and stylish look. These custom signs are widely used in the modern world, appearing in retail stores, restaurants, and events worldwide. They’re durable enough to be used both indoors and outdoors, and with the right care, can last for years. Plus, lightbox displays and frames are super easy to customise, making them adaptable to virtually every application imaginable.
The Benefits of Lightbox Signage
Lightbox signage is the ultimate way to bring logos and brand messaging to life. Across plenty of industries, businesses use these signs to attract foot traffic and drive overall revenue. There are a huge number of advantages to lightbox signs that raise them above the rest in terms of branding and advertising:
High Visibility: Lightboxes are highly visible, keeping your message clear throughout the day and night, attracting attention even in low-light conditions or crowded environments.
Aesthetic Appeal: They have a clear professional aesthetic which conveys a polished and modern appearance, boosting the overall perception of your brand.
Customisable: Light boxes are highly customisable, possessing a nearly endless set of options for graphics, colours and frame shapes. At Carousel Lights, you can decide on the colours, font, size, style and overall design of your lightbox.
Energy Efficiency: Lightbox signage is also energy efficient, with our modern displays using LED technology. Our light boxes use recyclable steel and high-efficiency LEDs, making them a sustainable and environmentally friendly addition to your business.
Durability: Our light boxes are built with sturdy recyclable steel, which makes them both weather-resistant and long-lived.
Versatility: Lightboxes are useful across a great spectrum of settings, be it restaurants, office spaces, movie theatres or airports.
Attention Grabbing: The bright, visually appealing displays are designed to grab the attention of passers-by, helping to drive potential customers to your store who may have never seen it.
Cost-Effective: Lightbox signage is a cost-effective marketing tool, providing a long-term and high-return advertising and promotional solution to businesses.
Adjustable: The graphics within a lightbox are easily interchangeable, which allows businesses to update the signage for different campaigns, seasons, or events without having to undergo the rigour and cost of replacing the entire setup. Should you ever need assistance when troubleshooting or adjusting your light box settings, we’re just one phone call away.
Comparing Lightbox Signage to Other Advertising Mediums
Compared to other advertising mediums, lightboxes stand out due to their unique connection of visual appeal, durability, and cost-effectiveness. While other advertising mediums have their place, lightbox signs are still a fresh and innovative way to attract potential customers in real time, all through the power of a unique and well-lit display.
v. Non-illuminated Signage
Compared to conventional non-illuminated signage, light boxes are illuminated, which makes them easy to see in both day and night conditions. The vibrant backlighting of a light box makes the sign more legible and enhances the overall impact of the design in places where other signs are partially or totally invisible. It makes them really stand out in a crowded environment.
v. Digital Screens
Lightboxes are far more cost-effective than digital screens, especially in the long term, as it doesn’t require complex hardware or software. Other than consuming less energy, light boxes are also much easier to maintain in comparison to digital screens.
v. Neon Signs
Compared to traditional neon signs, lightboxes are more energy efficient, safer to handle and more environmentally friendly. A traditional neon sign is made from hand-bent glass tubes which are then filled with either neon or argon gas, while a lightbox sign uses recyclable steel and LEDs, a far more energy-efficient solution.
The greatest advantage lightboxes have over neon signs is their durability, as traditional neon signs can break if improperly handled. Lightbox signage, on the other hand, is easy to maintain in the long-term, and should you have any issues, you can always give us a call to assist with resolving any problems.
v. Projection Advertising
As a fixed installation, lightboxes are more reliable and consistent in delivering a message, unlike projection advertising, which is frequently affected by interfering environmental factors like ambient light, uneven surfaces or bad weather. While projection advertising can be useful, plenty of external factors impact its efficiency. Lightboxes can be used in all conditions and you do not have to plan around adverse weather or low light.
V. Online Advertising
Of course, in today’s age, online advertising is a necessity, and businesses tend to allocate a large part of their budget to marketing. The power of in-person promotional efforts should, however, not be understated. Lightboxes service a different purpose to online advertising, but they’re both still used for marketing purposes so can be compared.
While online advertising can digitally target a specific audience, lightboxes have a strong physical presence that automatically targets a local audience. For brick-and-mortar businesses, this is particularly key, as capturing the attention of people passing by can quickly turn into increased revenue.
Lightbox Signage For Sale in the UK
Carousel Lights is a UK-based company that specialises in custom-made lightbox signs. We craft our light boxes from recyclable steel and high-efficiency LED lights, ensuring both sustainability and energy efficiency in our products. The lightboxes are available in any length or width, with vinyl graphics applied to an acrylic face.
Our LEDs are addressable, being controlled with a remote to adjust colour and brightness as you please. We’re always ready to help you pick out and design your perfect light box, tailoring it to whatever purpose you have in mind.
Light Box Signs UK Businesses Can Rely On
Carousel Lights can proudly and confidently claim to be the UK’s most renowned custom sign maker. We serve a returning customer base made up of some of the biggest businesses in the UK across a variety of sectors including retail, hospitality, film and television, events, exhibitions and fitness.
Finding Lightbox Signage Near Me
If you’re located in the UK, Carousel Lights is a great option for a trusted provider of lightbox signage. We’re poised to serve a variety of needs, whether that be residential interiors, retail stores, events, art exhibitions, restaurants or many more.
Where to Place Your Lightbox Sign for Maximum Visibility
It’s incredibly important that you place your lightbox in exactly the right spot to gain maximum visibility and therefore effectiveness. When correctly placed, a lightbox sign will stand clearly out in its environment and reach its audience.
Make sure that your lightbox is placed at, or slightly above, eye level to guarantee visibility for both pedestrians and drivers. Of course, this works best in high-traffic areas like busy streets, shopping malls, airports or train stations.
For retail businesses, however, the best spot for lightbox signage is almost always going to be near the business itself, either within storefront windows, near outdoor entrances or, for businesses with significant street presence, on the exterior of the building.
A general rule is to avoid placing your lightbox in or around overly bright areas where the ambient light of the space will compete with or even drown out the light of your sign. Light boxes tend to really pop out in darker or shaded areas, where their vibrant glow can cut through the gloom.
Always remember to test out different angles and positions to optimise visibility before securing your lightbox sign to its fixtures. Spend some time considering the line of sight from various vantage points to give you an idea of what works best. Our specialists are more than happy to assist with the practical considerations that come with investing in lightbox signage.
Light Box Signs Outdoor
- If you’re going to use lightbox signs outdoors, there are several factors that need to be taken into consideration to ensure the sign remains effective, durable and visually appealing over time.
- Always make sure your lightbox is weather-resistant. At Carousel Lights, we make durable lightboxes from recyclable steel. Be sure to let us know beforehand if you plan on using the lightbox outdoors so we can plan accordingly.
- Use energy-efficient LED lights, which are more durable and cost-effective than fluorescent or incandescent options. Plus, these consistently hold brightness over time. We only use high-efficiency LEDs at Carousel Lights for optimal results.
- When it comes to graphics, use bold fonts, high-contrast colours, and minimal text to make sure your messages can be read from a distance.
- Make sure to position the light box in a location that maximises exposure to foot and vehicle traffic, such as on a busy street or near building entrances.
- You’ll want to use weatherproof cables and connections to prevent electrical hazards from happening. Always let us know ahead of time that you plan to use the lightbox outdoors so that we use the right cables and connections for sustainable use.
Creating A Lightbox Signage Mockup
A lightbox signage mockup is a key part of creating a lightbox sign. At Carousel Lights, the creation of a lightbox begins with you sharing your design ideas with us. We’ll collect all the necessary details, like sizing, graphics, intended purpose, where the lightbox will be displayed etc., and then begin preparing.
We’ll come forward with a full proposal for the design of the lightbox sign. In this step, a mockup can be a great tool to help show off these ideas: you can clearly see a realistic representation of what it would look like in reality, showcasing the various design details in a fresh light.
Once you’ve seen the mockup, you can let us know if there are any changes you’d like made to the initial design. We’ll tweak the details until we’ve produced something that you’re happy with. From there, once you’ve given your approval, we move on to actually producing the design.
Lightbox Signage Ideas
The customisation options that come with lightbox signs mean you can execute a vision you believe in. There are endless creative ideas that can be integrated into the design of your sign to make it stand out among the crowd. A few key tips to keep in mind as you customise your sign:
Minimalism: Use minimalist typography, as large, clean fonts tend to show best on a light box. Very detailed, fine-lined designs or fonts are often indiscernible or illegible, making them far less effective. Also, it’s best to stick to a monochrome or two-tone colour scheme for that sleek, modern look associated with light boxes.
Seasonal Speciality: Take advantage of trends and customise your lightbox specifically for holidays or special occasions, using festive graphics, thematic colours or seasonal messages.
Artistry: Showcase large and high-quality photographs on your lightbox to display products, services, or clean visuals. A lightbox sign can be a tool of artistic expression if you use the box as a platform for an artistic photograph, making it both a branding tool and a statement piece.
Wayfinding: Lightboxes can be great tools of utility in spaces like malls, airports or convention centres, where they can be used to direct the path of customers or passengers.
Mood Setting: Customising the lightbox’s colour to set the mood in a space, whether it’s for a calm, relaxing atmosphere or an energetic, vibrant one, is always a smart move. At Carousel Lights, you can get a remote control with your lightbox to adjust the colours and brightness as you please.
Quotes: Displaying impactful quotes that reflect your brand’s values or mission in a lightbox is a powerful way to communicate with your customers. Keep things fresh and fun by rotating a few of these periodically.
Logo: Using a lightbox sign to showcase your brand’s logo and bring it to life is a powerful marketing tool, helping you to stand out in competitive markets.
Retro Vibe: Create a nostalgic, retro feel by designing your lightbox to mimic the look of classic neon signs, combining the best of both worlds. The one thing that never goes out of style is a retro atmosphere.
Unique Shapes: Show off some uniqueness and personality by opting for a custom-cut design over the conventional square or rectangular design. You could use the shape of your logo as a relevant symbol, such as a cup of coffee in a café, an apple in a grocer or a cocktail glass in a bar.
Using Lightbox Signs for Social Media Content and Campaigns
Lightbox signs can be a powerful tool for creating visually striking content that enhances and synergises excellently with your business’s social media presence and campaigns. The vibrancy and illumination of these signs draw the eye and naturally lend themselves to creative, shareable moments on apps like Instagram.
A savvy business owner can effectively leverage lightbox signs for a social media boost using the following tricks and tips:
Create Instagram-Worthy Content: Take advantage of your lightbox’s stark, illuminated designs as a cool backdrop for photos and videos. The ambient glow adds a distinctive aesthetic appeal to a shot, which is perfect for platforms like Instagram where style and aesthetics are everything.
Interactive Positioning: Place your lightbox in high-traffic areas as a means of encouraging customers to take selfies or create content with it. A sign in the right place can do wonders for your brand on social media.
Hashtags and Handles: Include your brand’s social media handles or campaign hashtags on the sign’s design. This way, whenever someone posts a picture with the sign, it’s easy for others to find your business online.
Encourage User-Generated Content: Encourage customers to post pictures with your lightbox signs by offering incentives like discounts or giveaways. Offering rewards drives user-generated content online, which is basically free advertising.
Create Landmarks: Position lightbox signs as recognisable landmarks for customers to share and tag when visiting your location.
Stay With The Trends: Consistently update the design of your lightbox signage to reflect seasonal events, holidays, or trending themes. Keeping up with trends is important for any business.
Monitor Engagement: Keep track of likes, shares and comments on posts featuring your lightbox to gauge its effectiveness on social media. Based on insights gleaned from these findings, adapt either the design or positioning of your sign. If you’d like to make changes or adjustments to your sign, feel free to give us a call at any time for assistance.
Lightbox Signage From Carousel Lights
Carousel Lights offers an innovative and highly customisable solution for businesses and individuals looking for impactful lightbox signage. Boasting energy-efficient LEDs, durable materials and sleek designs, our signs provide not only aesthetic appeal but great functional benefits. Lightboxes are a great way to show off brand identity and draw the attention and patronage of customers.
Light boxes can even be used to drive your social media presence up. These highly customisable signs come with a virtually endless variety of bold and interesting design ideas just waiting to be used. By choosing Carousel Lights and our light boxes, you can rest assured knowing your signage will stand out and stay effective for years to come.
At Carousel Lights, we specialise in helping people and businesses bring their vision to life with expert custom sign making. Whether you’re looking to improve your home décor or draw the attention of potential customers to your business, we have the tools and skillset to assist. Give us a call at 01372 662299 or feel free to send us a message via our website today!
