Logo Signs – The expert guide to your options
Logo signs are an essential branding tool that businesses use to create a lasting impression. Carousel Lights have been making logo signs for over a decade, making us well-placed to write this expert article on them.
From stunning neon logo signs to sophisticated halo-lit designs, these signs come in various forms, each offering an eye-catching aesthetic and functional benefit. This article explores different types of logo signs, including neon, LED neon, lightboxes, edge-lit signs, halo signs, and fairground lights, along with their applications in branding, hotels, TV and film sets, offices, and reception desks.
The Importance of Logo Signs
Logo signs are more than just decorative signs; they are essential marketing tools. A well-designed and well-made logo sign can:
- Enhance brand recognition: A logo sign helps customers notice and remember your business.
- Create a professional image: A high-quality sign conveys credibility and reliability.
- Attract customers: An eye-catching logo sign can draw in foot traffic and make your business stand out from competitors.
- Provide a lasting impression: A unique and memorable sign can leave a lasting impact on potential customers.
- Strengthen brand consistency: A consistent logo across various platforms (physical and digital) reinforces brand identity.
- Do your marketing for you: We have experience of creating logo signs for social media channels that will boost your brand in your socials.
Types of Logo Signs
Neon Signs
Traditional neon signs are made using glass tubes filled with inert gases like neon or argon, which glow when electrified. These signs are synonymous with vintage charm and are often used to create a retro or artistic effect. They are popular in bars, restaurants, and entertainment venues due to their warm and inviting glow.
Real neon logo sign considerations: We need to choose the colour that’s closest to your brand from an off-the-shelf colour range; the strokewidth of the glass is constant throughout so we can’t replicate ‘thicks and thins’; the glass is relatively fragile.
LED Neon Ultra® Signs
LED neon signs offer the classic look of neon but with modern energy efficiency and durability. Instead of glass tubes, these signs use LED illumination inserted into solid opal acrylic. They consume less power, last longer, and are shatter-resistant, making them a safer alternative to traditional neon. Businesses use LED neon for everything from storefronts to interior decor.
LED Neon Ultra® logo sign considerations: We can replicate your design exactly; the product is more complex and therefore more expensive.
LED Neon SuperFlex Signs
LED flex signs are the cheapest option out of all of our neon or faux neon logo signs. They’re extremely eye-catching and are probably the most common neon-effect sign that you see on the high street.
Neon Superflex logo sign considerations: These are indoor use only.
Lightbox Signs
Lightboxes are illuminated signs featuring a translucent panel with graphics or logos. They use LED lighting inside the box to evenly distribute light, making the signage visible even in low-light conditions. Lightbox signs are commonly seen in retail shops, airports, and restaurants (menus), where high visibility is crucial.
Lightbox logo sign considerations: These are great value options; the box can be coated any standard RAL but can’t be colour-matched to your brand.
EdgeLit Signs
Edge-lit signs utilise acrylic panels that are etched with graphics and illuminated from the edges using LED lights. This technique creates a striking, modern look with crisp and precise illumination. These signs are frequently used in corporate offices, high-end retail stores, and architectural applications.
Edgelit logo considerations: Great value; limited impact in broad daylight.
Halo Signs
Halo signs, also known as backlit or halo-lit signs, feature individual letters or logos that are illuminated from behind. This creates a subtle yet elegant glowing effect around the letters, giving them a premium and sophisticated appearance. Halo signs are commonly used for luxury brands, hotels, and professional office spaces.
Halo logo sign considerations: More expensive; Extremely high impact
Fairground Lights
Fairground lights consist of incandescent or LED bulbs arranged in eye-catching patterns, reminiscent of traditional fairground and carnival signage. They offer a playful, nostalgic aesthetic and are often used in themed entertainment spaces, retro-style diners, and event signage.
Fairground logo sign considerations: Mid-range pricing; need to be combined with acrylic or vinyl to replicate logos.
Benefits of Investing in a High-Quality Logo Sign
A well-crafted logo sign is an investment that pays off in multiple ways:
1. Increased Brand Awareness – A visible and appealing logo sign ensures that your brand remains top-of-mind for potential customers.
2. Better Customer Engagement – People are naturally drawn to visually appealing signs, making it more likely for them to enter your business.
3. Higher Perceived Value – A professional-looking sign suggests that a company is reputable and successful, which can instill confidence in customers.
4. Long-Term Cost-Effectiveness – Unlike digital advertisements that require continuous spending, a one-time investment in a quality logo sign provides long-term brand exposure with minimal maintenance costs.
Uses of Logo Signs
Branding and Storefronts
Logo signs are crucial for establishing a strong brand presence. A well-designed sign enhances brand recognition and helps attract customers. Retail stores, restaurants, and entertainment venues rely on illuminated signage to create an inviting atmosphere and make their location stand out.
Hotels and Hospitality
Hotels use logo signs to reinforce their branding, from grand entrance signage to subtle wayfinding signs inside. Halo-lit or edge-lit signs are particularly popular in upscale hotels, adding a touch of elegance to lobbies and reception areas. Lightbox signs are also used for directories and informational displays.
TV and Film Sets
Logo signs play a significant role in TV and film production, serving as props or set decor. Neon and fairground lights are often featured in period dramas, while LED neon signs add a contemporary touch to modern productions. Custom signage helps create immersive environments that enhance storytelling.
Offices and Corporate Spaces
In office settings, logo signs contribute to a professional and polished look. Reception desks often feature halo-lit or edge-lit signs to impress clients and visitors. LED neon and lightbox signs can also be used to display company values or motivational messages within office interiors.
Reception Desks
Reception areas serve as the first point of contact for visitors, making logo signage an important element of the overall experience. Businesses opt for elegant and well-lit signs that reflect their brand identity. Edge-lit and halo signs are particularly effective in creating a welcoming and sophisticated reception space.
Choosing the Right Signage Company
Selecting a reliable signage company is crucial for obtaining a high-quality logo sign. When choosing a reputable signmaker such as Carousel Lights, consider:
- Experience and portfolio – Review past projects to assess quality and craftsmanship.
- Reviews – Check out their Google Reviews.
- Credentials – They should have a credentials document on their website. Ours is here.
- Customisation options – Ensure the company offers tailored solutions to match your brand’s identity.
- Material and crafstmanship quality – Inquire about the durability and maintenance requirements of different materials.
Logo signs are more than just decorative elements; they are powerful branding tools that enhance visibility and reinforce a company’s identity. Whether you opt for the classic appeal of neon, the modern efficiency of LED neon, or the refined elegance of halo and edge-lit signs, choosing the right type of logo sign can make a significant impact. Understanding their various applications in branding, hospitality, entertainment, and corporate settings can help businesses create a lasting impression that resonates with their audience.
